How do they use communication channels? đ± Using the typical day you defined in the previous question, you can then identify the times your listener is available and take advantage of that time to promote your podcast. So what are the possible contact points? đ€ What time do they wake up? What type of transportation do they use to get to work? What are their weekends like? What do they do in their evenings? etc.Ä«y imagining a typical day in the life of your persona, youâre experiencing the same moments as him/her in a fictitious way, and youâll therefore have an easier time identifying when you can get in touch with them through your podcast. What other types of content is my listener consuming? đÄ«esides your podcast, what content is your persona likely to consume?Ä«e broad in your assumptions: certain types of movies, magazines or specialized media outlets, other podcasts on themes more or less similar to yours, blogs, etc. Why arenât they listening to your podcast? Is it because of the format? The quality of your podcast? Too much competition? 4. Take an interest in your audienceâs barriers. What are their barriers to listening to your podcast? đ ââïž What are they looking for when they press play? 3. Put yourself in your personaâs shoes for a few minutes and ask yourself why your listener is listening to your podcast. What motivates them to listen to your podcast? đ§ Or you can completely invent your persona from scratch. To do this, you might want to think of a real person you know who best represents your target audience. Also identify, if you can, the main reasons your listeners are drawn to your podcast. Who is the listener Iâm looking to speak to? đÄŻill in a fictitious first name, age, occupation and the city where they live.
To define your listener persona, youâll need to answer seven basic questions: 1. It means youâll be more consistent in your communications and therefore more coherent for people who are most likely to become fans of your podcast.ÄȘnd fans are the ones that are more likely to recommend your show to others. đÄ«ut donât worry, this doesnât mean you canât reach a wider or different audience besides your core target.
The goal here is not to dwell on the differences but to focus on what brings your listeners together, no matter how unique they are. Of course, each of your listeners has their own personal story and their own everyday life. đ§ Why define the listener persona?Ä«y focusing on your core target audience, youâll be identifying the main commonalities of your audience. In this case, the product is your podcast, the consumers are your listeners and what weâre looking to define in this article is the listener persona.
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